Elizabeth Arden Makeup Primer banner image featuring Flawless Start Perfecting Primer product Elizabeth Arden Makeup Primer banner image featuring Flawless Start Perfecting Primer product

Foundation Makeup Primers

Creates a smooth, even canvas as a flawless start for your makeup routine.

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    About Elizabeth Arden Makeup Primers

    Create a smooth, even base with Elizabeth Arden face primers, the ideal first step in any makeup routine. Each primer helps blur imperfections, enhance radiance and extend makeup wear while delivering skincare benefits that hydrate, soften and refine the skin’s surface.

    FAQs

    A makeup primer is a lightweight product applied before foundation to create an even, long-lasting base. The Flawless Start Instant Perfecting Primer instantly mattifies and helps blur imperfections with Locking Polymer Technology that grips makeup and improves wear. It softens the appearance of pores and fine lines and leaves the skin moisturised with a natural, shine-free finish.

    Begin with clean, moisturised skin. Smooth a thin layer of primer over the face and along the jawline, focusing on areas where makeup tends to fade or settle, such as the T-zone and around the nose. Allow the primer to set for about ten seconds before applying foundation.

    Yes. A hydrating face primer is especially helpful for ageing skin because it smooths texture, softens the look of fine lines and helps prevent makeup from settling into creases. Our formula provides long-lasting shine control and helps blur visible pores and lines while keeping the skin comfortably moisturised.

    Makeup primer should be applied after moisturiser. Your moisturiser hydrates and prepares the skin, while primer smooths the surface and helps makeup last longer. For best results, wait until your moisturiser has fully absorbed before applying primer.

    A moisturiser alone can help foundation blend more easily, but a primer serves a different purpose. Primer improves texture, controls shine and significantly boosts makeup longevity. For a polished, long-lasting finish, both moisturiser and primer work together to create the ideal base.