Foundation

NEW Skincaring Foundation: A fresh take on flawless, so skin looks—and feels—like your version of perfect.

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    Home Makeup Foundation
    5 products
    Sale
    Flawless Finish Skincaring Foundation
    Flawless Finish Skincaring Foundation
    Flawless Finish Skincaring Foundation
    £37.00
    Size
    Sale
    Flawless Finish Sponge-On Cream Makeup
    Shade Range for Flawless Finish Sponge-On Cream Makeup
    Flawless Finish Sponge-On Cream Makeup
    £32.00
    Size
    Sale
    Dual End Foundation Brush
    Dual End Foundation Brush
    Dual End Foundation Brush
    £29.00
    Size: One Size
    New Arrival
    Sale
    Elizabeth Arden UK Ceramide Lift & Firm Cream Makeup Product Image
    Elizabeth Arden UK Ceramide Lift & Firm Cream Makeup Benefits
    Ceramide Lift & Firm Cream Makeup
    £37.00
    Size
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    Elizabeth Arden UK Pure Finish Mineral Powder Foundation Product Image
    Elizabeth Arden UK Pure Finish Mineral Powder Foundation Product Image with powder puff
    Pure Finish Mineral Powder Foundation
    £34.00
    Size

    FAQs

    Selecting the right foundation starts with understanding your skin type, desired coverage and undertone. If you have dry skin, opt for a hydrating formula. For oily skin, choose an oil-free or matte finish option. Identify your undertone — cool, warm or neutral — to find a shade that blends seamlessly into your complexion. Always test foundation along the jawline or neck in natural light for the most accurate match.

    For the best base, start with clean, moisturised skin. Follow with a primer such as Flawless Start Instant Perfecting Primer, which helps mattify the skin, blur imperfections and improve makeup wear time. A well-prepped base ensures your foundation looks fresh and even all day.

    For mature skin, look for a lightweight, hydrating formula that will not settle into fine lines. Flawless Finish Skincaring Foundation offers 24-hour wear and is enriched with hyaluronic acid, vitamin C and vitamin E to hydrate and condition. Skin appears smoother, brighter, more even and youthful.

    Cream foundation is ideal for dry or mature skin thanks to its smooth texture, which adds hydration and softens the look of fine lines. It is also excellent for touch-ups and layering without looking heavy.

    Our best-selling Flawless Finish Sponge-On Cream Makeup instantly reduces the appearance of discolouration and fine lines for an even, radiant finish. It delivers medium to full coverage and comes in a convenient compact.

    Start by preparing your skin with Flawless Start Hydrating Serum Primer for a smooth, even base.

    Apply foundation with your fingertips or a makeup brush, beginning at the centre of the face and blending outwards. Build coverage as required. Blend down the jawline and onto the neck for a seamless, natural finish.