Face Serums

Face serums are lightweight, fast-absorbing treatments that deliver concentrated ingredients directly into the skin. Whether you want to address fine lines, dullness or dehydration, a serum offers targeted results thanks to its high-performance formulation.

Yes, most face serums are suitable for daily use in both your morning and evening routine. Regular application can improve skin texture, tone and hydration over time. Always follow the directions for your chosen product, as some active ingredients such as retinol may be more effective once a day or a few times a week.

After cleansing and toning, place 1–2 drops of serum onto your fingertips and gently press or smooth it over your face and neck. For capsule serums, twist open a capsule, dispense the contents and apply. Allow the serum to absorb for a few seconds before following with a moisturiser to lock in the benefits.

Serums and moisturisers complement each other. Hydrating serums deliver targeted benefits deep into the skin, while moisturisers seal in hydration and help maintain a healthy skin barrier.

You can introduce serums into your skincare routine at any age. Many people start in their mid-20s to boost hydration, protect against fine lines or improve overall skin tone and brightness.