Idebenone: The Super Protector

It's hard to appreciate all the good things Idebenone can do for your skin without first understanding the complete cellular havoc that environmental factors can cause every day of our lives.

Simply put, the environment causes approximately 80 percent of all aging.

The problem with environmental aging is that the factors causing it are everywhere. From the day you were born, your skin has been assaulted by the sun, smoke, smog, and chemicals. Even oxygen in air we breathe can cause oxidation. And oxidation is aging.

Here's how it works: the environmental stressors mentioned above and even stress in your own life can create free radicals.

Free radicals are the class bullies of the cellular world. Highly unstable and one electron short of a full load, these cruel molecules will steal an electron from any

healthy cell that crosses their path. The problem? Once healthy cells are robbed of an electron, they too become an unstable free radical and steal from the next healthy cell in sight.

The resulting chain reaction causes disruption to millions of nearby molecules and can damage such important cellular structures as DNA, proteins (think collagen and elastin) and lipids (such as the ceramides our skin needs). Not to mention the resulting oxidative stress that essentially rusts our bodies from the inside out.

.All in all, it's not a pretty picture for our skin.

Thank goodness for antioxidants in general and Idebenone in particular. As a force for good in the cellular world, antioxidants protect the healthy cells in our body. By lovingly donating an electron to any and all free radicals and binding to them, antioxidants quickly stabilize the free radicals. They stop the destructive cellular chain reaction. They effectively protect your skin from damage.

If antioxidants are a force for good, Idebenone, the most powerful antioxidant*, is your skin's super-hero. First developed by a leading Japanese pharmaceutical company back in 1986, Idebenone was subsequently discovered by German research scientists to prevent skin aging when topically applied to skin - a revelation that has even led to its use as a successful treatment option for neurodegenerative diseases such as Alzheimer’s.

Search Idebenone on the Internet and you’ll find that it has a great deal of scientific research behind it and has been well-respected as a super antioxidant for some time. Use PREVAGE® products with Idebenone and your skin will show you why.

*Idebenone has earned its title as the most powerful antioxidant when compared to other common antioxidants (alpha lipoic acid, kinetin, vitamin C, vitamin E and coenzyme Q10) by scoring an Environmental Protection Factor™ of 95 out of 100