A primer helps skin look fresher and allows makeup to go on smoother by minimising the look of pores, fine lines and wrinkles, whilst helping to control shine and maintain the skins moisture. Our primers also help your foundation to stay on longer for a fresh, flawless look all day.
So put your best face forward and start the day with flawless, makeup-ready skin. Elizabeth Arden's Award Winning primers provide that vital step in your routine to prime and perfect skin, making the most of your makeup.
"This is the best primer on the market by far...it goes on so smoothly, leaving your skin feeling so silky smooth, and hiding any imperfections..."
- Customer Review, Flawless Start Instant Perfecting Primer, September 2016