Item added to your bag
Your browser is out of date. For the best and most secure experience in our catalog, Please update your browser.
Beautiful Color Eye Shadow

Beautiful Color Eye Shadow

Beautiful Color Eye Shadow
Our crease-free formula also helps improve the appearance of signs of aging while protecting your skin from environmental damage.
Add to cart options
Product Actions
Add to cart options
Product Actions
Additional Information

Product Details

Over the years, the most consistent requests we’ve heard from women seeking new eye shadows were that the colors be long-lasting, crease-free and smoothing. They also wanted a shadow that could help their eyes look better over time. Beautiful Color Eye Shadows deliver all this and more by combining long-wearing color with long-term skin care benefits.

Our crease-free formula also helps improve the appearance of signs of aging while protecting your skin from environmental damage. Each sleek, gold and silver mirrored compact includes a sponge-tip applicator.
Clinical Test Results
say they’re gentle enough for their eyelid skin. 1
report it’s easy to apply and comfortable to wear. 1
report works well with all skin types. 1
report that these perfectly paired colors glide on evenly without creasing. 1
report eyelids look smoothed. 1
report that these eye shadows are long wearing & have staying power. 1
Key Ingredients
Advanced Pigment Technology
Advanced Pigment Technology

Each color pigment particle is coated with a blend of silky silicone, Retinyl Linoleate and antioxidants to create a gorgoeous color saturation with a crease-free look.

Retinyl Linoleate
Retinyl Linoleate

Elizabeth Arden's patented Vitamin A derivative. Clinically proven to help minimize the look of fine lines and wrinkles, and support your skin’s own natural collagen production.

Antioxidants, Vitamins C & E

Help neutralize free radicals, greatly reducing their destructive power on skin cells in the delicate eye area.

Applications and Use
Smooth a shimmery neutral shadow over your lids with your fingers.
Dab a sheer silver or pearly white shadow on the inner corners.
Finish by contouring the crease of your eye with a deeper shade to accentuate the look.
Allure Best of Beauty Awards

Best Neutral Eye Shadow - Blonde
USA, 2013

Beautiful Color Eye Shadow is rated 4.7 out of 5 by 18.
Rated 5 out of 5 by from Glisten + truffle for a gorgeous elegant look This is my favorite shadow formula of all time. It is the only powder shadow that doesn't flake when I apply it and doesn't crease throughout the day. The website doesn't really provide a description of the colors, however, so here are my two: Glisten - a sheer nude with just a hint of shimmer. Not a tacky sparkle, just a subtle glow. It's not pink, peach or tan, it's an absolute nude. Truffle - a soft fawn brown. Not a greyish or chocolate brown, more of a peachy or pinkish brown, if that makes sense. Too sheer and light for a smoky eye look, it's natural, classy, elegant. Perfect for contouring with Glisten. Both are timeless; I hope they never get discontinued.
Date published: 2013-10-24
Rated 5 out of 5 by from Beautiful colors! Bought Seashell and Bronzer Lustre and love the colors! Feels nice, super easy to blend and lasts all day long. Recommended! Love the packaging too.
Date published: 2012-07-20
Rated 5 out of 5 by from Beautiful Colors, Rich Pigment I could not find the colors I wanted at my local department store so I placed my first order through this website and I'm very pleased. My order came almost immediately and the color of the eyeshadow is gorgeous. I got Glisten which is a lovely all-over lid color which has got a slight shimmer to it. This really helps to wake up tired looking eyes. The cinnamon is a beautiful color also. I would highly recommend this eyeshadow. It is really beautiful!
Date published: 2014-08-11
Rated 5 out of 5 by from Very Pretty and stays on I got the Sandstone and the Bone to use as under my brow on top of my other colors and they work wonderful! They stay on all day and they match all the colors I have. I am going to order a lid color because the I am so impressed with the the Sandstone and Bone.
Date published: 2013-06-22
Rated 5 out of 5 by from Wow!!!! I bought platinum after seeing Rebecca"s video and it makes my blue-gray eyes pop!!! I also bought cinnamon and seashell to do Rebecca's working girl look. I was afraid cinnamon would be too dark but it blended like a dream. So many high end brands have no pigmentation ( hello, Bobbi). But this is a dream to work with!
Date published: 2016-05-24
Rated 5 out of 5 by from Color stays all day Color stays all day. Doesn't irritate my eyes at all. Very good product. Easy to apply. Colors are true to the online guide.
Date published: 2016-03-31
Rated 4 out of 5 by from Great Eyeshadow I bought the shimmering taupe, smolder, and romance shadows. The color and texture is great. The only problem I have with them is the size of the applicator. I am no giant, I am 5'8 but the eye shadow applicators are so small I can't use them. You will need a better and larger applicator if your hands aren't tiny.
Date published: 2013-12-15
Rated 5 out of 5 by from love love love We need several palette choices of these shadows! Superb!
Date published: 2012-12-20
  • y_2018, m_7, d_20, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_18
  • loc_en_GB, sid_1002VDSC400, prod, sort_[SortEntry(order=HELPFULNESS, direction=DESCENDING), SortEntry(order=POSITIVE_FEEDBACK, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elizabetharden-uk
1US home consumer test among 110 women over 2 weeks